Conclusions drawn

• Type of newspaper

From researching different types of newspapers, I have decided that the best format of my newspaper should be a local tabloid, as my coursework question is to create a local newspaper. In order to create this, I will have to include all the conventions of a local newspaper in order for it to be noticed by the right audience. The design of my local newspaper will exclude most of the conventions of a broadsheets because it will not be suitable, as these newspapers contain worldwide news and serious issues, which will not interest my target market which will be teens in a local area.

• Genre

In order to make a local newspaper, I will involve most of the conventions of a tabloid which will attract my target audience, as they prefer more sensational topics. I will add information about celebrities but not as much as a tabloid and more information on news and events in a local area which will be suitable to the audience.
In order to target the right audience, I will apply Burton's elements on genre and keep to the conventions of a tabloid but tailor it so that the newspaper will attract the right people in a local area. Three of Burton's elements will be suitable to follow in order to attract the right audience:

• Plot and stock situations - conventions of newspapers
• Icons - layout
• Themes - content of story

Burton's elements - Genre

Burton suggests that each text in a genre shares particular key elements. This theory can relate to newspapers, as some of his elements include:

•  Plots and Stock situations

This is relevant to newspapers as stock situations and plots are stereotypical situations which could lead to the conventions of different types of newspapers such as a broadsheet containing more content on worldwide news or a tabloid containing more sensational topics. Stock situations can also link to the headlines which could include puns, catchy phrases or advertisement of competitions for example in a tabloid.

• Icons

Icons are relevant to newspapers as they include the use of colours. Broadsheets use less colour as opposed to a tabloid. Icons can also include the pictures on the front page of the newspaper as tabloids sometimes include revealing pictures of celebrities whereas, broadsheets rarely use images including celebrities.

• Themes

The themes could represent the ideas in each story for example, a tabloid will contain gossip stories about celebrities or people in general whereas a broadsheet will contain serious topics in great detail.