Poster sketch 2nd draft

Based on the feedback of my initial poster sketch, I decided to take the comments into consideration and improve my poster.

 

 

-Using photoshop, I decided to add a newspaper print within the crown to show what the poster is going to be about. I kept the idea of using a crown as it linked to being youthful and being in a community.

- I kept the background as blue as it was a popular choice in my audience research, and are the same colours as Lewisham Borough, which Sydenham is in.

- From my audience research, I decided to keep in mind that the majority of my target audience prefer less text, which is why I decided to still keep the text minimal but able to sum up what the newspaper is about in a few words.

- The magazine sticker makes the poster seem fun and sensationalised

 



Feedback of poster sketch

After creating a Creative Brief, I decided to get feedback from the media class and a member from The Engine Group.  Here are the quotes of what was being said about my poster:

 

The feedback that I received about my poster was relevant, as the media class is from age 17-18. Making their opinions useful as it could reflect the teenage audience in Sydenham in terms of media language and layout.

Creative Brief - poster and local newspaper

When analysing the posters in the boardroom with the media class, we decided to design a creative brief with help from one of the members of The Engine Group to help us establish what it is we want to get out of this poster and what we want it to achieve; mine being a poster advertising a local newspaper for teenagers and persuading them to read it.

Here is the creative brief for both the poster and the local newspaper because I found that they are both achieving the same thing in terms of target market.

The creative brief was useful to me as it gave me a clear idea on what my aim is. It also helped me extinguish my USP which is the local newspaper for teenagers and has helped me to create a function of what exactly I would like the newspaper to do for my audience.

 

When creating my poster and newspaper, I will keep in mind the creative brief, as it will help me structure the content of the newspaper and also the media language on the poster to attract the right audience.

The Engine group trip

As part of my media class, I visited The Engine Group in Central London, which is a creative communications company offering marketing services. This trip was a wonderful experience as I gained feedback from members of The Engine Group team on ways to improve my newspaper poster and design it to a proffesional standard. Aswell as having the opportunity to gain proffesional feedback, I was given a tour of the building which showed the many organisations within the company and also taught how the different organisations come together to market their clients which was very exciting and motivating!

 

 

These are pictures of the entrance once in the building, the bright colours and freedom of designs create a vibrant and a cool media working environment.

This is the boadroom that I was working in to analyse posters from The Engine Group's clients, focusing on the best ways to create an effective poster which achieves the aim of attracting its target market. I had also recieved feedback on my initial poster sketch from one of the members of the team in this boadroom, looking at ways to improve the poster and judging with my media class whether my poster achieved the aim of targeting its audience.

The Engine Group work with clients such as:

 

Although there are many more clients, we decided to analyse posters from these companies looking at how effective The Engine Group achieved advertising the brand.

Poster brainstorm

Before creating my poster, I think that it is important to brainstorm ideas of what a poster should contain, relating to the conventions of posters. By brainstorming ideas, it also helps me to create unique design ideas of the poster.

 

By brainstorming the different things that come to mind when I think about a poster, I realised that I identified conventions of posters. Such as the poster being fun, catchy, smart and clever.

When creating my final poster I will keep in mind some of these conventions and conform to them in order for my audience to identify with the poster.

My Newspaper Poster sketch

Based on the feedback that I have collected from the questionnaire, I decided to tailor the design of my poster to the tastes of my target market so that the poster will attract them to get my local newspaper.

• This rough sketch shows briefly what my poster could like. The crown at the top of the name of the newspaper 'Sydenham Youth' is suitable to the target market because it is a newspaper for the youth which makes the children joining hands together seem relevant. The crown is also the same logo for the crown of the borough of Lewisham. I thought that this would be suitable to use as Sydenham is in the borough of Lewisham. However, there could be issues with copyright.
• The blue background links to the idea of the borough of Lewisham and also was a popular choice of colour in my questionnaire.
• Underneath the name of the newspaper will have a catchy sentence of what the poster is about and who it is targeting.
• The 'New' imitation of a sticker in the corner resembles the features of a magazine and makes the poster seem more visual and something to attract the target market.

Newspaper posters



Before designing my newspaper poster, I decided to look at the media language of some existing newspaper posters and what made them successful in the aim of advertising the newspapers. I am also researching existing posters to identify any techniques or strategies used to advertise the newspapers.



This is a newspaper poster from The Sunday Times in the 1960's. Although the name of the newspaper being advertised is important, the words and images are equally important as it adds to the success of the advertisement to the audience. This advertisement is successful as it includes what is being advertised, the name of the newspaper and the sum up of content which is 'provocative'.

 

 

Media Language

 

The media text is polysemic through the symbolic codes such as the title on the poster creating an open text of what the potential reader thinks the type of issues raise in the newspaper. This is emphasised on the vibrant colours and the mustache on the woman. 

 

Technique

-The poster also links to the advertising technique of intelligence as the audience will have to be aware of political issues in order to gain meaning, making them feel intelligent.

- The image on the poster could relate to escape as the mustache reflects rebellion or retaliation from issues of that time.

 

 

 

 

 



This is a recent advertisement of the Metro newspaper. Unlike The Sunday Times, the main focus being used to advertise is the functions of the newspaper. The one symbol or image with the keywords are used as a signifier to show the function of the newspaper. This advertisment is also successful as the audience is aware of what is being advertised and the unique selling point which is the fact that it is free and easy to read.

Media Language

The symbolic codes denote to the audience the unique function of the newspaper through the illustrations and keywords, creating a USP against other newspapers.

Technique
-Escape technique could be used as the word 'dip in' suggests entering a world of your own to read the newspaper.

This is a newspaper poster for The Sun. The image of the receipt focuses on the numerous contents within the newspaper making the potential customer in the audience feel like 30p is a bargain.

Media Language
This newspaper poster is successful as it shows all the contents in the newspaper and how inexpensive it is.

Technique
- Technique of intelligence as it makes the people feel smart if they were to buy the newspaper because of the bargain.




Conclusions Drawn
After looking at these newspaper posters, I now have an idea of effective ways to target my audience and attract them through the use of my media language. I will be applying some of the knowledge I have to create my poster that will attract my audience

Advertising

As part of my ancillary tasks, I am going to create a poster and a radio advert in order to inform my target audience about the new local newspaper. The adverts should also be able to attract the audience to want to read the newspaper.
I will also use some of the feedback from teenagers in my audience research to identify their tastes and therefore the right media language for the adverts.

Some of the techniques commonly used in advertising are:

Celebrity endorsement- where the product is linked to a celebrity appearing in the advert. Suggest that the audience might feel like a celebrity.

Peer Approval- Suggesting that using the product will win you friends

Nurture- Adverts appealing to the maternal or paternal instincts

Escape- Adverts that want to appeal to people that want to get away

Beauty appeal- Adverts that draw people to beautiful places and things

Intelligence - the advert associates the product with smart people and also making the audience feel smart


I will be carrying out information on how existing posters use certain techniques to attract their audience, giving me insight into the best way to create my advert to attract my audience.