From researching different types of newspapers, I have decided that the best format of my newspaper should be a local tabloid, as my coursework question is to create a local newspaper. In order to create this, I will have to include all the conventions of a local newspaper in order for it to be noticed by the right audience. The design of my local newspaper will exclude most of the conventions of a broadsheets because it will not be suitable, as these newspapers contain worldwide news and serious issues, which will not interest my target market which will be teens in a local area.
In order to make a local newspaper, I will involve most of the conventions of a tabloid which will attract my target audience, as they prefer more sensational topics. I will add information about celebrities but not as much as a tabloid and more information on news and events in a local area which will be suitable to the audience.
In order to target the right audience, I will apply Burton's elements on genre and keep to the conventions of a tabloid but tailor it so that the newspaper will attract the right people in a local area. Three of Burton's elements will be suitable to follow in order to attract the right audience:
- Plot and stock situations - conventions of newspapers
- Icons - layout
- Themes - content of story
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