When making my media product, I will have to think carefully about who will want to consume the product. I will do this by ensuring that I have feedback from the tastes of the audience and what interests them as this will influence the content of paper, and also their preferences, as this will influence the layout of the newspaper.
My local newspaper, radio advertisment and the poster for my local newspaper will be targeting all teenagers in the local area of sydenham. In order to target them, I will carry out research by creating questionnaires and interviews with questions around the topics of the demographic groups in order to gain well rounded knowledge on the teenagers that I will be targeting to give me an idea of the media language in my local newspaper. I decided to target teenagers as I am a teenager and I feel that I will have more experience in teenagers' tastes and it will be easier to find out information about my generation. (excluding the sexual orientation)
From my research into audience, I will apply this when carrying out my own research for my local newspaper. Using primary research, I will create questionnaires and interviews with questions that cover the demographic groups in order to find out the interests of my target group which is teenagers. Using secondary research, I will find some local newspapers and look at the media language to see how they target different audiences.
I will also be applying some audience theories in order to help me on the conventions of a newspapers that will be suitable for teenagers.
Wednesday, 28 November 2012
Audience- Sexual orientation
Some media products exploit differences between people's sexuality in order to attract audiences.
Previously, Gay men and lesbians were perceived in a negative light amongst the media, but have recently been improved because of rights and also economic common sense as offending people that could be apart of your audience does not help sales or ratings.
I will have to decide when designing my newspaper to appeal to heterosexuals, gay or lesbian people as this will influence on the content of the newspaper. I could also choose to appeal to all of the audiences which does not exclude anyone and will appeal a wide audience.
Previously, Gay men and lesbians were perceived in a negative light amongst the media, but have recently been improved because of rights and also economic common sense as offending people that could be apart of your audience does not help sales or ratings.
I will have to decide when designing my newspaper to appeal to heterosexuals, gay or lesbian people as this will influence on the content of the newspaper. I could also choose to appeal to all of the audiences which does not exclude anyone and will appeal a wide audience.
Monday, 26 November 2012
Audience- Ethnicity
Ethnicity is about origins, where people are from such as parents an grandparents. Grouping people according to ethnicity is one way of identifying people's interests.
Ethnicity groups can be divided in different ways, some people fit in more than one group. You can group people according to ethnicity in the following ways: skin colour, country of birth, region of birth, race, religion.
When doing my audience research, I will group the audience into ethnicity in order to figure out the interests of different ethnicity groups. I will take the interests of the majority of the ethnic group in my chosen local area and will include majority of content that will interest them in the newspaper.
Ethnicity groups can be divided in different ways, some people fit in more than one group. You can group people according to ethnicity in the following ways: skin colour, country of birth, region of birth, race, religion.
When doing my audience research, I will group the audience into ethnicity in order to figure out the interests of different ethnicity groups. I will take the interests of the majority of the ethnic group in my chosen local area and will include majority of content that will interest them in the newspaper.
Audience- Gender
Gender is a simple way of classifying people because they are either male or female. It is safe to make a generalisation of what one gender's tastes, However, having two genders can be misleading as you cannot assume that all women think the same as each other, and the same for men.
When creating my local newspaper, I will need to decide what gender I would be appealing to. I can also appeal to both genders which will create a bigger audience, this will mean that I will have to remain neutral and not appeal to one gender more, such as colours and font.
When creating my local newspaper, I will need to decide what gender I would be appealing to. I can also appeal to both genders which will create a bigger audience, this will mean that I will have to remain neutral and not appeal to one gender more, such as colours and font.
Audience- Age
It is easier to plan content according to people's interests with age groups. A whole generation of people that grew up together and experienced the same events, will share memories.
All the different sectors of the media use age as a way to ensure the content matches the target audience's interests.
All the different sectors of the media use age as a way to ensure the content matches the target audience's interests.
Wednesday, 21 November 2012
Audience- Location
Planning content by the region or the locality in which people live can make the content much more relevant to the audience. Local newspapers and radio stations cover news stories that are relevant to people living nearby but are not of national interest.
Geodemographics are used to classify people according to where they live and is sometimes organised by their postcode. Companies who produce media products for local or regional audiences need to know how many people live in the area they are targeting.
Demographics are used to describe a group of people according to factors such as age, gender, ethnicity, social class and sexual orientation. Knowing this can help a local newspaper to provide the right content to appeal to their target audience.
Location links to Bourdieu's Habitus Theory, as he states that consumer taste is not purely a personal choice but it is structured according to social circumstances including cultural and economic capital. This will play a big part when deciding on the content of the news in my local newspaper, because if I am going to be targeting teenagers living in an upper or middle class location, their tastes will be of that class, so therefore in order to target them, I will need to include the right content that they can relate to or will find of interest. I will have to carry out relevant research on geodemographics and demographics which will influence the content of my local newspaper that will be of interest to the people of that area.
Geodemographics are used to classify people according to where they live and is sometimes organised by their postcode. Companies who produce media products for local or regional audiences need to know how many people live in the area they are targeting.
Demographics are used to describe a group of people according to factors such as age, gender, ethnicity, social class and sexual orientation. Knowing this can help a local newspaper to provide the right content to appeal to their target audience.
Location links to Bourdieu's Habitus Theory, as he states that consumer taste is not purely a personal choice but it is structured according to social circumstances including cultural and economic capital. This will play a big part when deciding on the content of the news in my local newspaper, because if I am going to be targeting teenagers living in an upper or middle class location, their tastes will be of that class, so therefore in order to target them, I will need to include the right content that they can relate to or will find of interest. I will have to carry out relevant research on geodemographics and demographics which will influence the content of my local newspaper that will be of interest to the people of that area.
Sunday, 18 November 2012
Audience -Lifestyle
Where people live can affect the way the think and what will interest them. For example, in the UK, there is a difference between life in the rural communities and in the cities. People living in the countryside will have things in common with each other that do not apply in cities.
Psychographics are used to classify people according to their attitudes and lifestyle, which is important to advertisers and media producers as it will give them clues on a persons interest and what type of media products they are likely to be attracted to.
Before creating my local newspaper, I will carry out research into the lifestyle and attitudes of the people in that local area as it will influence my content because whatever interests the target audience is what I will put in the newspaper in order to target and interest them.
Psychographics are used to classify people according to their attitudes and lifestyle, which is important to advertisers and media producers as it will give them clues on a persons interest and what type of media products they are likely to be attracted to.
Before creating my local newspaper, I will carry out research into the lifestyle and attitudes of the people in that local area as it will influence my content because whatever interests the target audience is what I will put in the newspaper in order to target and interest them.
Monday, 5 November 2012
Audiences- Social Class
Social class is linked to the type of occupation and the level of income someone is earning.
As of 30 or 40 years ago in the UK, the term 'working class' was used for people who did more manual and physically demanding jobs, such as working in mines or in heavy manufacturing industries.
Nowadays, the classes are not easy to define because there is less heavy industry, education has improved and it is easier to move up the social classes. For example, It is known that most footballers come from a lower class background but their level of income suggests that their social class is upper class.
The media industry uses Standard Occupational Classification to categorise their audiences, which make it useful for media producers and also advertisers.
Below is an outdated table in November 2005 showing how different newspapers fit their readership into different groups.
Key
A - Upper middle class (Higher managerial, administrative or professional)
B - Middle class (Intermediate managerial, administrative or professional)
C1 - Lower middle class (Supervisory or junior mangerial, administrative or professional)
C2 - Lower middle class (Skilled manual workers)
D - Working class (Semi- and unskilled manual workers)
E - Those at the lowest level of subsistence (State pensioners, casual or lowest grade workers)
Reference.
Baylis, P. et al (2007). Media - BTEC First. Heinemann
It is said that some of the more commercial radio stations that play more modern music know that their listeners are more likely to be in the C2DE groups, and people in those groups tend to buy tabloid newspapers rather than broadsheets. So the presenters on these radio stations talk about stories in the tabloids.
Although my target audience is all teenagers, it is important to look into the socio-economic of those teenagers' backgrounds. For example, if the teenagers come from an upper class background, their tastes are more likely to be tailored to an upper class standard and might prefer newspapers that target an upper class audience. When designing my newspapers I will consider the socio-economic of the teenagers' backgrounds in order to make the right type of newspaper and tailor it to their tastes.
As of 30 or 40 years ago in the UK, the term 'working class' was used for people who did more manual and physically demanding jobs, such as working in mines or in heavy manufacturing industries.
Nowadays, the classes are not easy to define because there is less heavy industry, education has improved and it is easier to move up the social classes. For example, It is known that most footballers come from a lower class background but their level of income suggests that their social class is upper class.
The media industry uses Standard Occupational Classification to categorise their audiences, which make it useful for media producers and also advertisers.
Below is an outdated table in November 2005 showing how different newspapers fit their readership into different groups.
Key
A - Upper middle class (Higher managerial, administrative or professional)
B - Middle class (Intermediate managerial, administrative or professional)
C1 - Lower middle class (Supervisory or junior mangerial, administrative or professional)
C2 - Lower middle class (Skilled manual workers)
D - Working class (Semi- and unskilled manual workers)
E - Those at the lowest level of subsistence (State pensioners, casual or lowest grade workers)
Baylis, P. et al (2007). Media - BTEC First. Heinemann
It is said that some of the more commercial radio stations that play more modern music know that their listeners are more likely to be in the C2DE groups, and people in those groups tend to buy tabloid newspapers rather than broadsheets. So the presenters on these radio stations talk about stories in the tabloids.
Although my target audience is all teenagers, it is important to look into the socio-economic of those teenagers' backgrounds. For example, if the teenagers come from an upper class background, their tastes are more likely to be tailored to an upper class standard and might prefer newspapers that target an upper class audience. When designing my newspapers I will consider the socio-economic of the teenagers' backgrounds in order to make the right type of newspaper and tailor it to their tastes.
Identifying Audiences
In order to identify audiences and the right products for them, media producers divide people into demographic groups which are based on characteristics such as where they live, age, how much they earn and what they spend their money on.
The identifiable groups are divided into:
Social class
Lifestyle
Location
Age
Ethnicity (culture)
Gender
Sexual Orientation
When designing my local newspaper, poster and radio advertisement. I will take into consideration these factors to help me find the right ways to targeting my specific target audience.
The identifiable groups are divided into:
Social class
Lifestyle
Location
Age
Ethnicity (culture)
Gender
Sexual Orientation
When designing my local newspaper, poster and radio advertisement. I will take into consideration these factors to help me find the right ways to targeting my specific target audience.
Audiences
Audiences are the people who consume the media products such as television, radio, internet and newspapers. It is important to make products that the audiences will enjoy or can relate to.
There are two types of audiences:
Mass Market- is a group of consumers who are the majority of the market and are tagged as the 'average'. This large target market is not very well defined or segmented.
Niche Market- is a specialised market and sometimes very narrowly defined, it is smaller than the mass market because it targets specific market needs and their tastes.
My task is to create a local newspaper, and because the newspaper is local, it will therefore target a niche market as it will be in a small area that is not the majority of the market. A local area is a small part of the population overall.
There are two types of audiences:
Mass Market- is a group of consumers who are the majority of the market and are tagged as the 'average'. This large target market is not very well defined or segmented.
Niche Market- is a specialised market and sometimes very narrowly defined, it is smaller than the mass market because it targets specific market needs and their tastes.
My task is to create a local newspaper, and because the newspaper is local, it will therefore target a niche market as it will be in a small area that is not the majority of the market. A local area is a small part of the population overall.
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