Audiences are the people who consume the media products such as television, radio, internet and newspapers. It is important to make products that the audiences will enjoy or can relate to.
There are two types of audiences:
Mass Market- is a group of consumers who are the majority of the market and are tagged as the 'average'. This large target market is not very well defined or segmented.
Niche Market- is a specialised market and sometimes very narrowly defined, it is smaller than the mass market because it targets specific market needs and their tastes.
My task is to create a local newspaper, and because the newspaper is local, it will therefore target a niche market as it will be in a small area that is not the majority of the market. A local area is a small part of the population overall.
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