Audience Research -Theory

When creating my main and ancillary tasks, I  think its important in terms of the influence being from the tastes of the target audience. As I will keep in mind Pierre Bourdieu's Habitus theory, which influence the culture of the target audience and how it influences their tastes. My target audience are likely to be interested in tabloids, so by applying Bourdieu's theory, I will create a newspaper similar to a tabloid that the teenagers will like due to their cultural tastes.

The theory that relates to the media language in tabloids is John Humphreys dumbing down theory. Where he states that due to commercial requirements, in order for the producers' text to appeal to the widest possible audience, they have to offer familiar, easy and accessible texts which fail to challenge the audience intellectually . 'Dumbed down' stories are what the audience can relate to as it reflects their lives and are easy to understand.
This theory will be useful when creating the media language for my newspaper as it shows the type of language that my audience might prefer since they are teenagers and will prefer to read newspapers leisurely. The fact that their cultural tastes might influence the type of newspaper they would prefer (tabloid), I can apply Humphrey's 'dumbed down' theory into creating a newspaper which will be similar to a tabloid that my audience will prefer due to their cultural tastes.