After creating my own audience research, I have decided to include only three parts of identifiable groups when targeting audience as I feel that it is most relevant to my target market which results in the content of my newspaper.
Age
I will be targeting teenagers aged 13-19 as teenagers in this age range often share the same tastes. In order to target them to read the local newspaper, It will be important to focus on the location that the teenagers are living in as it will be relevant to them and the location also influences the content of the newspaper. I will be focusing on the issues and topics in Sydenham that will be of interest to teenagers.
Location/ Lifestyle
I will also need to take into consideration the lifestyle of the teenagers in Sydenham as it will also influence the content of the newspaper because I will be writing about what will interest the teenagers, so lifestyle will be a good way to attract them to read the newspaper. In order to find out the lifestyle of teenagers, I will make a generalisation through questionnaires and being that I am a teenager to find out the tastes and what will interest them.
Social class
I will also consider the social class when creating the local newspaper as it will influence the style of the media language of the newspaper. Although teenagers prefer a particular type of media language such as the newspaper being easy to read, social class takes a big part in the interests of teenagers and the media language that they will prefer.
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