As part of my ancillary tasks, I am going to create a poster and a radio advert in order to inform my target audience about the new local newspaper. The adverts should also be able to attract the audience to want to read the newspaper.
I will also use some of the feedback from teenagers in my audience research to identify their tastes and therefore the right media language for the adverts.
Some of the techniques commonly used in advertising are:
Celebrity endorsement- where the product is linked to a celebrity appearing in the advert. Suggest that the audience might feel like a celebrity.
Peer Approval- Suggesting that using the product will win you friends
Nurture- Adverts appealing to the maternal or paternal instincts
Escape- Adverts that want to appeal to people that want to get away
Beauty appeal- Adverts that draw people to beautiful places and things
Intelligence - the advert associates the product with smart people and also making the audience feel smart
I will be carrying out information on how existing posters use certain techniques to attract their audience, giving me insight into the best way to create my advert to attract my audience.
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