Planning content by the region or the locality in which people live can make the content much more relevant to the audience. Local newspapers and radio stations cover news stories that are relevant to people living nearby but are not of national interest.
Geodemographics are used to classify people according to where they live and is sometimes organised by their postcode. Companies who produce media products for local or regional audiences need to know how many people live in the area they are targeting.
Demographics are used to describe a group of people according to factors such as age, gender, ethnicity, social class and sexual orientation. Knowing this can help a local newspaper to provide the right content to appeal to their target audience.
Location links to Bourdieu's Habitus Theory, as he states that consumer taste is not purely a personal choice but it is structured according to social circumstances including cultural and economic capital. This will play a big part when deciding on the content of the news in my local newspaper, because if I am going to be targeting teenagers living in an upper or middle class location, their tastes will be of that class, so therefore in order to target them, I will need to include the right content that they can relate to or will find of interest. I will have to carry out relevant research on geodemographics and demographics which will influence the content of my local newspaper that will be of interest to the people of that area.
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