Gender is a simple way of classifying people because they are either male or female. It is safe to make a generalisation of what one gender's tastes, However, having two genders can be misleading as you cannot assume that all women think the same as each other, and the same for men.
When creating my local newspaper, I will need to decide what gender I would be appealing to. I can also appeal to both genders which will create a bigger audience, this will mean that I will have to remain neutral and not appeal to one gender more, such as colours and font.
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