In order to identify audiences and the right products for them, media producers divide people into demographic groups which are based on characteristics such as where they live, age, how much they earn and what they spend their money on.
The identifiable groups are divided into:
Social class
Lifestyle
Location
Age
Ethnicity (culture)
Gender
Sexual Orientation
When designing my local newspaper, poster and radio advertisement. I will take into consideration these factors to help me find the right ways to targeting my specific target audience.
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