Ethnicity is about origins, where people are from such as parents an grandparents. Grouping people according to ethnicity is one way of identifying people's interests.
Ethnicity groups can be divided in different ways, some people fit in more than one group. You can group people according to ethnicity in the following ways: skin colour, country of birth, region of birth, race, religion.
When doing my audience research, I will group the audience into ethnicity in order to figure out the interests of different ethnicity groups. I will take the interests of the majority of the ethnic group in my chosen local area and will include majority of content that will interest them in the newspaper.
No comments:
Post a Comment