Where people live can affect the way the think and what will interest them. For example, in the UK, there is a difference between life in the rural communities and in the cities. People living in the countryside will have things in common with each other that do not apply in cities.
Psychographics are used to classify people according to their attitudes and lifestyle, which is important to advertisers and media producers as it will give them clues on a persons interest and what type of media products they are likely to be attracted to.
Before creating my local newspaper, I will carry out research into the lifestyle and attitudes of the people in that local area as it will influence my content because whatever interests the target audience is what I will put in the newspaper in order to target and interest them.
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