Creative Brief- radio advertisement

After creating a creative brief for the local newspaper and poster, I decided to create one for my radio advertisement because it will help me understand exactly how to create my advert in order to achieve the aim of targeting the right audience.

Writing a creative brief for the radio advert helps me to create an effective script for the teenager hat will be talking on the radio. As the advert will be around 30 seconds, It is important that details of what the newspaper is about is mentioned in the advert to make it effective and also persuade the potential target audience to get the local newspaper, this is what the brief helps me with.