Radio Advert analysis

Before creating my radio advert, I decided to analyse existing adverts to find out how the company manages to attract it's target audience and persuade them to be interested in the product being advertised. I could not find any newspaper adverts, so I decided to look at how the advert was produced in order to target it's audience and market the product, which is still useful in helping me construct my radio advert.

BBC 1Xtra

http://www.youtube.com/watch?v=l43W-K7aPYg
I chose to analyse an advert from BBC 1Xtra because this radio station is most relevant to me, as they are a popular radio station targeting teenagers which I will also be targeting.

Aim:
Although this is a TV advert, it is sometimes used on the radio. In terms of audio the advert achieves it's aim of targeting it's audience who are aged from 15 to 30 and interested in urban music.
The song being played in the advert is a popular urban song that those interested in urban music will be able to recognise. It cleverly attracts the audience from aged 15-30, as the 30 years olds will remember the original song from the beat which is original and the 15 year olds and older will identify with JME the rapper on the song. By playing this song in the advert, they have been able to successfully target the wide number in the audience.

Duration:
The advert is only 40 seconds long which is a reasonable time to get the message across to the young target audience without them loosing interest in what is being advertised.

Technique:
I liked the fact that the name 'BBC 1Xtra' was mentioned at the beginning of the advert so that the audience can realise immediately what is being advertised before they loose interest. However, I feel that something should have been said at the end to emphasise what is being advertised.




NANDOS

http://www.youtube.com/watch?v=uz1t82yCN3A

Aim:
The aim of the advert is to show the customers the companies USP which is to deliver great customer service and satisfy the needs of the customer. This is emphasised by the message of the advert which is the spirit of nandos, making the advert personal to the target audience as it is no longer just about business but satisfying needs. The audience get a feel of the culture of Nandos which is also a USP. The man with the Portuguese accent shows the origin of Nandos, and the fact that he is speaking about his aunty and relating it to Nandos could suggest that Nandos is intimate and relates to family.

Duration:
The duration of the advert is only 30 seconds which is a shot time for an advert, it is quick in getting to the point across to the target audience.

Technique:
I like the idea of the aim of Nandos which is 'the spirit of Nandos' being used throughout the advert to attract the target audience by showing that it is all about them.




TESCO

http://www.youtube.com/watch?v=RLvBRCyNHJs

Aim:
The aim of the advert is to show how affordable Tesco's is by naming the products that are in sale individually. The endless list emphasises on the bargain that is available in Tesco's.

Duration:
The advert is 25 seconds long which makes the advert very short and snappy. It also gets the message across to the audience effectively through the speed.

Technique:
I like the idea of the endless list being used in the advert to emphasise the idea of Tesco's being affordable.




TEENAGE RAPE PREVENTION

http://www.youtube.com/watch?v=WIX9oREk8Fw

Aim: The aim of the advert is to make the teenage audience aware that rape can happen even in a relationship which is emphasised by the question at the end of whether "if you could see yourself".

Duration: The advert is one minute long which seems quite long for an advert. This shows that if an advert has a long duration, it links to the idea that an important message needs to get across.

Technique: The advert uses the question at the end to make the audience feel vulnerable as it touches their emotions and makes them thinks about certain situations.

After analysing these radio and TV adverts, I decided that it will be useful to bare in mind some of the techniques and use of the conventions being used in order to attract the audience and market the product successfully.